Technical Marketing Coordinator
Barnet Products
Job Description
Barnet is looking for an experienced marketing individual reporting into the Marketing Director and working alongside other members of the marketing and sales departments, as well as other internal stakeholders in order to achieve our Company sales goals. This position is located 100% onsite in our Englewood Cliffs, NJ office. The ideal candidate will support the Company’s comprehensive marketing program, improve communications between the company and its customers, and will be hands on with regard to creation and implementation of existing and new initiatives in an environment with a collaborative and business-partnering mindset, while having the ability to take initiative and ownership of the Technical Marketing Coordinator function. This candidate will be skilled in technical accuracy, creativity and speed to market while supporting the existing marketing and communications programs, exploring ways to improve marketing and communications based on the marketplace, new and available technologies, and targeted customer trends, characteristics, and interests.
Responsibilities
- Gain and maintain a working knowledge of the Company's products, customers, and goals.
- Program Structure.
- Support the existing marketing program in a technical capacity including but not limited to writing or ‘translating’ technical literature to mainstream verbiage.
- Marketing Tools
- Maintain and update Sales Tools for all raw materials, concepts, and collections; this includes but is not limited to KISS sheets, power points, concept presentations, concept pages, posters, etc. Execute copy and obtain approval of the tools.
- Create and obtain approval for new technical product literature.
- Manage new product launches.
- Technically support tradeshow product content.
- Execute projects while conferring with the Marketing Director and other key executives during the development process. Obtain their approval of the tools developed.
- Actively propose new and relevant tools to support the Sales Goals.
- eNewsletters
- Create and obtain approval for technical content in eNewsletters.
- Conduct launch and distribute to specific sales members.
- Execute eNewsletter strategy throughout the year and adjust, as necessary.
- With regards to Marketing and Communications
- Support third party marketing communication efforts.
- Adjust to the ever-changing industry landscape. Actively engage in how to better or evolve the company’s communication in terms of B2B model.
- Hair Initiative
- Confer with category owners to conceptualize new tools.
- Support initiative by maintaining literature and yearly calendar of commitments.
- Corporate Branding
- Maintain consistent corporate branding.
- Ensure all literature is accurate in technical and branding capacities.
- Suggest updates and enhancements.
Qualifications
- Minimum 1-3 years of related work experience; professional services environment preferred.
- Marketing education/experience or interest [experience in cosmetics or fashion a plus] including social media and electronic communications a plus.
- Must have excellent communication, time management and organizational skills.
- Proficiency in PowerPoint and InDesign required.
- Self-starter; able to work independently and possessing a strong work ethic.
- Knowledge of the chemical or cosmetics industry is a strong plus.
- Team player; must work well with others.
- Business Partnering Mindset
- Lifetime Learner
- Ability to Take Ownership and Show Initiative
- Attention to Detail
- Confidentiality
- Knowledge of Dynamics F&O strong plus or other ERP system
- Comprehensive Knowledge of GAAP
- College degree: BA in Cosmetic Science or related scientific field preferred.
Job Features
| Job Category | Marketing |